Setters & closers that speak your buyer’s language.
Psych of Sales builds native-language SDR + closer pods for US-based B2B companies. We book qualified meetings and close deals in your buyer’s first language.
We plug a multilingual sales pod into your existing US pipeline so buyers in Arabic, Spanish, French and other communities feel understood from the first touch.
Who we work with
Psych of Sales is built for US-based B2B companies where language and culture decide whether a prospect takes the meeting.
- B2B agencies & service firms – marketing, advertising and growth agencies, IT and professional services selling into multilingual client bases in the US.
- Operations-heavy businesses – logistics, transportation, home services and other B2B providers that win or lose accounts based on trust and clear communication.
- Healthcare, wellness & high-ticket brands – clinics, practices and B2B ecom offers where Arabic, Spanish, French or other language communities drive a meaningful share of revenue.
If you sell B2B in the US and your buyers prefer to speak in their own language, we can likely build a pod around them.
Languages & markets we currently cover
We build pods around native-speaking setters and closers who understand the psychology, tone and etiquette of your buyers inside the United States.
Arabic in US markets
- Native Arabic-speaking setters and closers serving Arabic-speaking communities across US cities and regions.
- Experience with agencies, healthcare, logistics and other B2B services.
- Pods aligned to US business hours with clear reporting, SLAs and compliance.
Additional language pods
- Building pods for Spanish, French and other high-demand languages spoken by US buyers.
- All talent vetted for B2B experience, communication and reliability.
- You tell us the communities you serve in the US; we confirm if we can staff a pod to match.
Need a specific language or community covered? Mention it when you run the math or contact us.
Ways to work with Psych of Sales
Managed sales pods
- We recruit, train and manage native-language pods that handle appointment-setting and closing for you.
- Daily activity, meetings and revenue reporting mapped to your CRM.
- You pay a pod fee plus performance-based upside; we handle paying the reps (base + % + SPIFFs) and managing the team.
Direct placement / staffing
- Hire vetted setters and closers directly into your team for specific language communities.
- We help with role design, onboarding and playbooks so they can plug into your existing systems.
- Best if you already have a sales leader, comp plan and internal management structure in place.
White-label for agencies
- You sell multilingual appointment-setting and closing to your clients; we build and run the pods behind the scenes.
- Shared dashboards, SLAs and reporting so your clients see one clean view of performance.
- Ideal for performance marketing and growth shops that want to add sales capacity without building it in-house.
How it works
- Run the math – We review your offer, ICP, US markets and sales math: deal size, close rate, margin and CAC targets to see if a pod makes economic sense.
- Design the pod & comp – We agree on the mix of setters/closers, languages, hours and a pod fee + performance structure that fits your unit economics.
- Launch the playbook – We plug into your CRM, build scripts and cadences in the right language and start booking meetings with your target accounts.
- Optimize and scale – Weekly reviews on meetings, show rates, pipeline and closed revenue. We keep what works, fix what doesn’t and scale pods or languages as results justify.
Example use cases
Marketing agency – Arabic-speaking business owners in the US
We staff Arabic-speaking setters to prospect the agency’s ideal clients across US cities with large Arabic-speaking communities, turning cold lists into warm strategy calls the internal team can close.
High-ticket wellness brand – multilingual clinic owners
We place Arabic- and Spanish-speaking reps who call US clinic and practice owners, focusing on booked demos and consults for high-ticket equipment and service packages.
FAQs
How do you vet setters and closers?
We screen for language fluency, B2B sales experience, professionalism and reliability. Every rep goes through interviews, mock calls and, where possible, reference checks. Pods are only deployed once we’re confident they can represent your brand in their native language.
Which tools do you work in?
Most pods work directly inside your existing CRM, dialer and sales engagement tools. If you’re starting from scratch, we’ll recommend a lightweight stack and help you get the basics in place so activity and revenue are always visible.
Do they work my hours or their local time?
We plan around your buyers first. Pods are configured to cover the US time zones and buying windows that matter for your market, with overlapping hours for handoffs, pipeline reviews and team meetings.
How long until we see meetings?
Once lists, messaging and access are in place, most clients see first meetings within 2–3 weeks. Ramp speed depends on data quality, clarity of the offer and the complexity of your sales cycle.
How does pricing and pay structure work?
For managed pods, you pay a base pod fee plus performance-based upside tied to meetings and/or revenue. We handle paying setters and closers (base + % + SPIFFs) and managing the pod. Direct placement and white-label structures are scoped case by case so the economics work for everyone.
What are your minimums?
We typically start with a 3-month initial engagement to give the pod enough time to ramp, learn your market and optimize. After that, you can scale pods, add languages or wind down if the numbers don’t justify more investment.
Ready to see if a multilingual pod makes sense?
Tell us about your offer, target markets and current pipeline. We’ll run the math with you and recommend the right mix of native-language setters and closers for your goals.
For setters & closers: If you’re a native speaker with B2B experience and want to work with Psych of Sales, watch for our Work With Us page or contact us to introduce yourself.