Spanish-speaking sales pods for US-based B2B companies.
Psych of Sales builds Spanish-speaking SDR + closer pods for companies selling into Spanish-speaking communities in the United States. We book qualified meetings and close deals in the language your buyers actually use every day.
Your offer, targeting and media can all be dialed in — but if your outreach stays in English while your buyers think in Spanish, you’re leaving pipeline and revenue on the table.
Why Spanish-speaking sales pods
Spanish-speaking owners, operators and professionals power a massive share of US business activity. But most outbound, follow-up and demos still assume English-only decision makers.
- Trust and comfort – budget, risk and contract terms land differently in Spanish. Native speakers can explain value and navigate objections in a way that feels natural, not forced.
- Higher engagement – calls, emails and messages in Spanish feel less like generic spam and more like a real conversation from someone who understands their world.
- Smoother deal flow – when discovery, follow-up and closing happen in Spanish (with English where needed), you avoid miscommunication and stalled deals.
- Deeper account coverage – in many companies, the true influencers and operators prefer Spanish even if invoicing and legal stay in English.
We don’t just translate scripts. We build pods of Spanish-speaking setters and closers who understand both US business norms and Spanish-speaking communities.
Who Spanish-speaking pods are for
We’re a good fit when a meaningful share of your ideal customers are Spanish-speaking owners, operators or professionals inside the US.
- B2B agencies & service firms – marketing, advertising, IT and consulting firms serving Spanish-speaking business owners, franchise groups and professional practices.
- Clinics, wellness & healthcare brands – vendors selling equipment, programs or services to clinics and practices with large Spanish-speaking patient bases or Spanish-speaking leadership.
- Logistics, transportation & field services – carriers, 3PLs, construction and home services where dispatch, site managers and decision makers are more comfortable in Spanish.
- High-ticket B2B and B2B2C offers – any serious ACV offer where Spanish-speaking communities are under-served by your current sales coverage.
If you’re US-based, sell B2B and can point to Spanish-speaking communities in your pipeline or target list, we can likely build a pod around them.
How Spanish-speaking pods work
1. Map your Spanish-speaking market
We identify US cities, segments and accounts where Spanish-speaking buyers are already in your funnel or should be. We align on ICP, offers and lanes where a pod can realistically move the needle.
2. Build the Spanish-speaking pod
We staff native or near-native Spanish-speaking setters and closers with B2B experience. Pods are aligned to your vertical, US time zones and CRM so they feel like part of your team, not a separate agency.
3. Launch Spanish-first outreach
Pods run calls, email, WhatsApp and other channels in Spanish, with English used where it actually helps (contracts, legal, global stakeholders). Every touch is logged in your systems.
4. Optimize, prove and scale
We track meetings, show rates, qualified pipeline and closed revenue by language and pod. If the numbers work, we add headcount or expand coverage; if they don’t, we adjust or shut the pod down.
Underneath this is simple owner’s math: ACV, margin, meetings, close rate and payback. If a Spanish pod can’t hit your numbers on paper, we won’t recommend it.
Example Spanish-speaking pod use cases
Agency – Spanish-speaking local business owners
We staff Spanish-speaking setters to call and message business owners in heavily Spanish-speaking US markets, turning cold lists and inbound leads into strategy calls your core team can close or co-close.
Healthcare & wellness vendor – clinics & practices
We place Spanish-speaking reps who speak with clinic and practice owners about high-ticket wellness or medical equipment. They run early discovery and demos in Spanish, then loop in your team to finalize commercial terms.
Field services & construction – multi-site accounts
We build a Spanish-speaking pod to work facilities, site managers and local decision makers, focusing on booked walkthroughs, estimates and renewals with operations teams that prefer Spanish.
Ready to see if a Spanish-speaking pod makes sense?
We’ll take your deal size, close rate, margin and budget, then run the owner’s math on a dedicated Spanish-speaking pod. If the numbers work, we’ll show you what a pod could look like over the next 12 months.
For Spanish-speaking setters & closers: if you’ve booked meetings or closed B2B deals in Spanish, you can apply to work with Psych of Sales.