Results & Case Studies
Psych of Sales is built on real appointment volume and revenue, not theory. Before launching multilingual pods, we ran SDR engines that fed programmatic marketing agencies and their closers with thousands of appointments and $1 million+ in tracked revenue.
Below is a simple snapshot of the appointment-setting and revenue outcomes that inform how we design Psych of Sales pods.
Snapshot of impact
Appointments booked
10,000+ total appointments booked across campaigns, feeding multiple sales teams with consistent, trackable pipeline.
Annual appointment engine
A focused team of 4 SDRs consistently produced 5,000+ appointments per year for a US-based programmatic marketing agency and its closers.
Revenue influenced
$1 million+ in revenue generated from data-driven acquisition and sales programs, with appointments tied back to closed-won deals.
Across healthcare clients, a combined $100K+ in programmatic geofencing campaigns helped drive 8,700+ patient visits — showing what happens when strong media and a real appointment engine work together.
Case study: ETS Marketing
Company: ETS Marketing (US-based programmatic marketing agency)
What Psych of Sales brought: Design and leadership of the SDR appointment engine feeding the agency’s internal closers
Focus: Building a repeatable appointment engine to feed agency closers with qualified calls.
The challenge
ETS Marketing needed more than leads. They needed a predictable flow of qualified appointments for their internal sales team, with clear tracking from first touch all the way to revenue.
Building the SDR engine
- Built and led a team of 4 SDRs focused on qualified meetings for agency offers.
- Standardized scripts, cadences and qualification criteria so closers only saw serious prospects.
- Aligned SDR activity with the agency’s programmatic campaigns and ideal customer profiles.
Appointment & revenue outcomes
- Consistently drove 5,000+ appointments per year into the agency’s sales calendars.
- Surpassed 10,000 total booked appointments across campaigns.
- Helped generate $1 million+ in attributable revenue from data-driven acquisition and sales programs.
How this shapes Psych of Sales pods
- Appointment-first pod design – pods are built to hit clear meeting and revenue targets, not just activity metrics.
- Operator math baked in – we look at ACV, margin and volume before recommending a multilingual pod.
- Sales-team friendly – pods are built to support your closers the way the SDR engine supported ETS’s internal salespeople.
Want this level of appointment engine for your market?
If you’re a US-based B2B company and want to see whether a native-language pod can produce this kind of appointment and revenue impact for your offers, the next step is simple.