Frequently Asked Questions
Quick answers to the questions we hear most about multilingual sales pods, pricing and how Psych of Sales works with your existing team.
Pods & services
What is a “multilingual sales pod”?
A pod is a small team of native-language setters and closers assigned to your offers and markets. They book qualified meetings and help close deals in your buyer’s first language, while working inside your CRM and systems. It’s a focused, multilingual sales squad that plugs into your existing pipeline—not a random pool of freelancers.
Who is Psych of Sales a good fit for?
We’re built for US-based B2B companies where language and culture decide whether a prospect even takes the meeting.
- B2B agencies and service firms selling into multilingual client bases.
- Logistics, transportation and operations-heavy businesses that rely on trust and clear communication.
- Clinics, wellness brands and other high-ticket B2B offers that serve Arabic, Spanish and other language communities.
If your buyers prefer to speak in their own language and you want more qualified meetings with them, you’re in the right place.
Which languages can you cover today?
Our core focus right now is Arabic-speaking pods for US markets, with growing benches in Spanish and other high-demand languages like French, Hindi, Russian, Ukrainian and Somali.
Coverage depends on real talent supply and experience. The easiest way to check is to run the math or contact us and tell us which communities you serve. We’ll confirm if we can staff a pod that matches your language, niche and hours.
Pricing & economics
How does pricing work for pods?
For managed pods, you pay a base pod fee plus performance-based upside tied to meetings and/or revenue. We handle paying setters and closers (base + % + SPIFFs), managing the pod and reporting on activity, pipeline and outcomes.
For direct placement and white-label setups, we scope pricing based on the roles, languages and structure you need. The goal is always the same: the unit economics need to make sense on your side before we start.
What are your minimums?
We typically start with a 3-month initial engagement. That gives the pod time to ramp, learn your market and optimize messaging.
- Scale pods or add new languages if the numbers are strong.
- Hold steady while we keep optimizing.
- Wind down if the math doesn’t justify more investment.
How do you decide if a pod makes sense for us?
We start with simple owner’s math, not hype. On the Run the Math page we look at:
- Average deal size (ACV) and close rate.
- Gross margin and sales cycle length.
- Current and target meetings per month.
- Budget for additional sales capacity.
If the economics don’t work on paper, we’ll say so and share what needs to improve before a pod is worth it.
Operations, data & AI
Do pods work inside our CRM and tools?
Yes. Most pods work directly inside your existing CRM, dialer and sales engagement tools. If you’re starting from scratch, we’ll recommend a lightweight stack so that every call, email and meeting is trackable.
What hours do pods work?
We plan around your buyers first. Pods are configured to cover the US time zones and buying windows that matter for your market, with overlapping hours for handoffs, pipeline reviews and team meetings.
How do you handle data, tracking and AI tools?
We work with your tracking stack (GA4, Google Ads, CRM, call tracking and similar tools) to make sure meetings and revenue are properly attributed.
Internally, we use a Model Context Protocol (MCP) service powered by ChatGPT to help organize intake data and support our operations—but humans stay in control of decisions about campaigns, pods and hiring.
For more detail on cookies, analytics and AI tooling, see our Data, Cookies & AI Use page.