Set prices and packages your buyers can say yes to.

Pricing and Offer Design is the fix at every door. Starting from what your study found, we shape your core offer, an entry offer and your packages, and change how the price is shown.

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A pricing strategy built from your study

How a price is shown is sales psychology at its most practical. Pricing and Offer Design works on what you sell and how it is presented:

  • Your core offer, and an entry offer that makes a first purchase feel safe.
  • The ladder from entry to core to premium to monthly.
  • Pricing packages and tiered pricing (good, better, best), built on real differences in what the buyer gets.
  • The terms that lower a buyer’s risk, in words you can stand behind.
  • How the price is shown: ranges, bundles, and the order the options appear in.

It starts from what your study found, so every change answers your own buyers, not a template.

At every door

On the phone

Service packages, your prices shown in three ranges, and a plain answer to “What does it cost?”

In the store

Bundles, bonus packs, member tiers and price signs that don’t teach your regulars to wait for the sale.

Online and by email

Bundles, upsells, subscriptions, the order value that earns free shipping, and how discounts appear in your emails.

What you get

  • Your offer, written out: the core offer, the entry offer and each package, with what is in it and what it costs.
  • How to show each price on the phone, on the shelf, on the page and in your emails.
  • A test plan: which change to try first, and how to read the result on your own sales.
  • One priced next step, if you want help putting it in place.

We check the research first

Some famous pricing tricks hold up less well than they are taught. We check the research before we lean on a tactic, and we test each change on your own sales before you roll it out everywhere. Our coming Myth Check series covers the ones that did not hold.

What we need from you

  • Your study results. If you have not had a study yet, we start with one.
  • Your current prices, packages and discount rules, and what each sold over a recent stretch.
  • Your margins by product or service, so no change sells more at a loss.
  • A contact for questions by email. No sales call is needed.

Price and terms

Pricing and Offer Design

Quoted after the study

  • Your written quote sets the price before any work starts.
  • The $1,000 study fee counts toward it if you buy within 30 days.
  • No long-term contract. No sales call needed.

Start with the study at your door

A sample

Illustration: a sample written for this page, not a client’s results.

A plumbing company answered every price question with “It depends.” After its study, it wrote three price ranges for its five most common jobs, set a flat first-visit price for diagnosis, and added a yearly service plan. On the phone, the price question now gets a range, what moves it, and a next step.

Who it’s for

  • Owners at any door whose study pointed to price, packaging or discounts.
  • Service businesses that answer the price question with “It depends,” stores that lean on deep discounts, and online stores that live on codes.

Not for anyone looking for fake deadlines or countdown pricing.

Questions

Can I buy pricing work without a study?

Pricing work is quoted after a study, because the right change depends on how your buyers decide. Start with the $1,000 study at your door; the fee counts toward the pricing work if you buy within 30 days.

Will good, better, best work for us?

It can, when each tier is a real difference in what the buyer gets. We build tiers on real scope and test them on your own sales, rather than leaning on a decoy option.

Should we stop discounting?

Not always. Discounts can teach regulars to wait for the next one. The study shows whether yours do, and the fix might be member early access or a bonus pack instead of a deeper cut.

Will you raise our prices?

Only if the evidence supports it. Sometimes the change is the price itself; sometimes it is how the price is shown. The study decides which.

Do you use pricing tricks?

No pressure tactics, no fake deadlines and no countdowns. We use what holds up in the research and in your own sales.

Related

Start with the study.

Pricing and Offer Design is quoted after a $1,000 study at your door, and the study fee counts toward it if you buy within 30 days. No long-term contract. No sales call needed.

Start my study