The Sales Psychology Library
Sales advice, checked against the research. Each article traces a popular claim to its source, says what holds up, and ends with how to measure it in your own business.
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Myth Check #1
Speed to lead: where the 100x stat comes from, and what holds up
The 100 is real, but it measured something narrower than the slide claims. Here’s what the 2007 study measured, what later research supports, and how to count your own reply times in two weeks.